In September 1997, MJJ Music reached a new level, when it was announced that Michael, Sony, and Prince Alwaleed formed a new joint venture company that will encompass Michael's record label, MJJ Music. As part of the new venture, MJJ Music plans to expand its music and publishing operations to extend the company's reach on a global scale.

"Our new association allows MJJ Music to expand its horizons beyond my wildest dreams," stated Michael Jackson. "The success the label has enjoyed in the past three years is proof that we are committed, along with my partners, to making MJJ Music a full service label of international significance."

Financial details of the joint venture were not disclosed. Jackson and Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud of Saudi Arabia formed Kingdom Entertainment in March 1996. MJJ Music has released seven albums since its launch in 1994, three of which have sold more than one million copies.